I come from a family of small business owners, and understand how their digital marketing needs differ from those of larger enterprises. I love to work one-on-one with small businesses, micro businesses, and solopreneurs to create marketing materials that work for them, drawing attention across platforms and converting viewers to clients.
I earned my PhD in anthropology from the University of Michigan in 2016. I wrote my dissertation about people's and businesses' interactions through digital media. I apply these behavioral insights to my clients' projects, drawing on academic concepts as well as conducting business-specific market research to create engaging digital strategies.